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Power of Stories

Writer: Imran Siddiqui
Imran Siddiqui
Jul 17, 2019
3 min read

Updated: Jul 27, 2019

Why you should learn Storytelling and What value will it bring in your life.


Stories are the most powerful and influencing communication tool you can find on this planet. But I am not going to waste your time in explaining what storytelling means, instead, I will tell you why you should cut your time from your day and invest it in learning storytelling.

Now I have two reasons which are less but enough to show you how important it is to communicate with stories especially when you are working in business or the creative world.


Now before jumping on the reasons why you should learn storytelling, I want you to imagine a situation, suppose you are preparing a speech which is about "Skills doesn't Guarantee Success", would you like to speak some heavy words, with examples of some great leaders, to prepare a powerful speech which might take 2 to 6 hours or would you tell them a story of Rabbit and a Tortoise? See the best thing about a story is its an art which is not limited in one perspective only, and from there my reason number 1 come from.




INFLUENCING: Have you watch Steve Jobs commencement speech, if not leave everything aside Follow the link below and watch that speech


https://www.youtube.com/watch?v=UF8uR6Z6KLc&t=116s


Now you have finally watched this speech have you notice how this great man conveys his message with you...

Any Guesses.....

Yeah, It's by Storytelling... He didn't teach you anything, He didn't label anything as good or bad, He just comes on stage with three stories of his life. And as You know storytelling is an Art that's why you can learn anything from it. It is not specific for some particular audience, it's like open for all sale and you can learn anything you want and you can conclude anything from it, Now if you know storytelling is helpful in Influencing someone you can use this in your business to influence your customers or your team members or both.


INCREASE VALUE : Suppose you are an owner of handmade paintings shop, but your paintings worth is not enough to feed you properly, then what you think who is responsible for this.

YOUR SHOP? (which is in a place, where hardly any person visit)

YOUR SELLING ABILITIES? (which is not convincing enough, and leave your customers with doubt and confusion)


Hey honestly I don't know what is the reason that you are not able to sell your paintings but I can surely tell you that if you will add stories with your painting features then this will make a real difference.

How? (This is what you are thinking right)

All you need is when a customer is standing in front of you asking you to show the greatest painting available on your shop you need to tell them a story related to that painting.

For Example

Oh, you should go with this painting, you know the guy who made this painting completed this masterpiece in just one hour or one day, Without taking any break, He believes that he is putting all his passion and believes in this painting...


See I am not saying that you should use made-up stories. All I am saying is to go and research about the product find some interesting facts and create storytelling to present those facts. This small habit will allow you not to worry about your communication or selling abilities and if your stories will work people will start finding you no matter where you live and where your shop is located because everyone loves good stories right?

 
 
 

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