How Story Helps in Conveying your Complex Messages for your Business?

Any fool can make something complicated. It takes a genius to make it simple. -Woody Guthrie

what will you say if I ask you what stories do, what is the exact role of stories in your life...

Think... Think... Think...

According to me, Every story is written because the storyteller wants to say something, want to express something, or simply want to show you something.

Here I am gonna tell you how a story works and maybe you will discover what exactly a story do to communicate with you.

Let us take an example If you are the pizza shop owner and you want to make an advertisement to grow your customers by explaining the special recipe you are using in making a delicious pizza.

Now the idea behind this is you want to show that you are using the world's great recipe to make pizzas for your customers, but how will you explain to them?

Well for your comfort I am giving you two options

Option 1.

Explain Your recipe step by step which goes something like this

Hey Everyone, We make XYZ pizza, and we are here to show you how we make this possible

All you need is -

Ingredient no. 1

Ingredient no. 2

Ingredient no. 3

....

Ingredient no. n

Now we mix Ingredient no. 1 with Ingredient no. 2 and with the help of utensil no. 1 put this in the equipment no. 1 .......

Okk you get the point (I am such a bad pizza maker)

Option 2.

This time we are not going to explain recipe, we will explain the idea which goes something like this -

Hey Everyone, We make XYZ pizza, and today we will show you why you should come to us. It all starts with my colleague no. 1, He/she has a mission to complete before random time am/pm, what is the mission, oh it's simple all he/she need to mix ingredient no.1 with ingredient no. 2 and put this in the equipment no. 1 simple right but this mission takes random time to complete because we don't want to take any risk with the quality of our XYZ pizza..

You get it right...

Now which option you are going to choose, Honestly I will go with 2nd option because it's more engaging more entertaining and looks like an adventure, and that's what stories do.

Now if you want to understand it further i have a little exercise for you watch any entertaining video or any advertisement and try to identify what is the purpose behind this entertainment, what is the idea of this video what they are trying to show you or what they are trying to sell you, how they are using their stories to sell you their ABC product.